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American Marketing Association Distinguished Marketing Executive Day


University of Central Missouri students, faculty and staff are invited to a presentation by Justin Watkins, Founder and CEO of Native Digital, from 11 a.m. to noon Thursday, Sept. 21 in the Union Auditorium.

The event is free.

Watkins will discuss his professional experiences. The presentation is sponsored by UCM’s chapter of the American Marketing Association (AMA) and the Marketing Program. Watkins is the recipient of this year’s American Marketing Association (AMA) Distinguished Executive award. 

Watkins is a UCM alumnus and Founder and CEO of Native Digital. Native Digital is a marketing firm acquiring customers where they live: online. Adweek, the second-largest advertising-trade publication, has ranked Native among the fastest-growing agencies globally for three years straight. Native Digital clients include Politico, Virgin Mobile, USAFacts, Marriott, Hyatt, Pivot Bio, and Charlie Hustle. Twenty-two years into his career, Watkins still has one foot in brand messaging and the other in performance marketing. He continues to be a tireless connector of data and creative intuition. 

Watkins graduated from UCM with a master's in graphic arts and technology. To see Native's most recent work, follow @nativedigital_ on Instagram.